A New Tool For
Teaching Science.

cast-altGeneration Genius is a K-8 teaching resource that brings school science standards to life through fun and educational videos paired with lesson plans, activities, quizzes, reading material and more. Our videos are produced in partnership with the National Science Teaching Association, and aligned to standards in all 50 states.

nsta-logoVideos produced in partnership with the National Science Teaching Association

So Much More Than Videos.


  • 5E Lesson Plans
  • Vocabulary
  • Paper & Online Quizzes
  • Reading Material
  • DIY Activities
  • Discussion Questions
  • Teacher Guides
  • Exit Tickets

All lessons feature hands-on activities.


92% of kids say it helps them learn.

Our videos were evaluated by WestEd, a non-partisan, non-profit research group whose clients include the U.S. Department of Education. 439 fourth grade students at 12 schools used one lesson in class and filled out an anonymous 20 question survey.

  • 92%Of students said it helped them learn
  • 88%Of kids said it made them think that science activities are cool
  • 4 of 5Students want to do science activities after watching
  • Girls and boys are equally engaged

Used by teachers in over 30,000 schools.

  • “I am a 4th grade teacher and I use Generation Genius in my science lessons. My students absolutely love their video lessons, and I love the vocabulary & comprehension questions. The videos are made in a fun and interesting way that keeps my students engaged. They actually beg to watch the videos! We have replicated several of the experiments. I highly recommend Generation Genius. It’s truly the best program I’ve found, and I’ve looked everywhere.”


    4th Grade Teacher, Gilbert, AZ
  • “I started using this in my 4th grade classroom and the students absolutely love the DIY projects and the videos. I love the fact that they have the new NGSS science standards integrated into all the lessons. Generation Genius has all the lesson plans, instructions, and wonderful, thought provoking questions that really make the kids think. There is a set of vocabulary words so that you can front load your teaching before they even get started. I would recommend Generation Genius to any and all teachers! Thank you for providing such an enriching curriculum that my students love.”


    4th Grade Teacher, San Jose, CA
  • “I was so excited to hear about GENERATION GENIUS! It is a fresh, educational and highly-engaging program! My 5th graders love watching it every week and I like the comprehensive worksheets that go with each episode so I can get a check on the children’s knowledge. Thank you for developing the program!”


    5th Grade Teacher, Huntington, IN

Meet The Founders

Dr. Jeff Vinokur, PhD

PhD in Biochemistry, Molecular & Structural Biology from UCLA.


Dr. Jeff Vinokur, 29, has performed science experiments on dozens of TV shows such as NBC’s Today Show, ABC’s The View, Rachel Ray and has over 25M YouTube views.

His stage show has toured internationally with presentations at the World Science Festival, Singapore Science Festival, Smithsonian Institution, CalTech, and over 400 schools from San Francisco to Boston. Dr. Jeff has also invented science toys found in Target, consulted on an Emmy-nominated science show for Netflix, and appeared in a 2020 Super Bowl commercial.

His science credits include a full scholarship to UCLA, prestigious fellowships from the National Science Foundation and an impressive track record of research publications studying biofuels.

Dr. Jeff created Generation Genius after visiting hundreds of schools and realizing that they were using VHS tapes from the 1990s. Over 100 episodes were made since launching in 2018 and they are now being translated into spanish and mandarin.

Eric S. Rollman

Former President of Marvel TV & Animation and 2016 Emmy Award Winner.


Eric S. Rollman is a world leader in children’s TV, having won the 2016 Emmy Award for “Best Children’s Series” for creating and executive producing “Sea Rescue” on ABC.

He is the former President of Marvel TV & Animation and also the former President of Fox Family Productions Worldwide. Both companies were acquired by Disney. Eric is credited on over 7,500 hours of children’s content from TV to movies to streaming series. His clients include the NFL, Activision, Seaworld, and Mattel. Eric most recently produced “Skylanders Academy” for Netflix.

Eric’s father was a science teacher for 40 years so the opportunity to bring his Hollywood experience to high-quality content for classrooms was a special one. Eric also has an elementary-aged daughter that is now very excited about science.

Eric has created and produced shows for:

  • netflix
  • marvel
  • nick
  • abc
  • disney
  • cn

Meet the Cast

EJ & AddisynK-2 Science
Olivia & ElijahK-2 Science
Zoe & Izzy3-5 Science
Caroline & Adam6-8 Science

Behind the Scenes




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