3 Methods to Drive Loyal, Repeat Occasion Sponsors 

Analysis signifies that roughly 20% of income from US commerce reveals comes from sponsorships, making it essential to construct a neighborhood of loyal sponsors to maximise occasion ROI. Listed here are just a few recommendations on how to make sure your sponsors and exhibitors stroll away from every occasion prepared for extra.  

1. Encourage and Incentivize Attendee Engagement with Occasion Sponsors 

One enjoyable and efficient technique to increase sponsor satisfaction and loyalty is by encouraging attendees to have interaction with them! Use an occasion app like Touchpoint Ignite that gives gamification options to show occasion actions into participating experiences, making it simpler for attendees to work together with sponsors. Create participating actions resembling scavenger hunts, badge video games, or competitions to advertise interplay with sponsors.  

For instance, every time an attendee has their badge scanned or checks-in at a sales space, they get factors. Add extra factors for taking images with swag and posting them to the occasion’s social feed. View a demo or interact with sponsors within the app – extra factors! Contemplate providing prizes or incentives for attendees who take part in these actions. This not solely will increase engagement but in addition encourages attendees to go to extra sponsor cubicles and find out about their choices. The bottom line is to create a dynamic atmosphere the place attendees are motivated to work together with sponsors in significant methods. 

One in all Sure’s prospects applied a gamification technique for his or her occasions and witnessed a file excessive variety of sales space check-ins, which didn’t go unnoticed by sponsors. By making sponsor interactions enjoyable and rewarding for attendees, you create a win-win scenario that enhances sponsor visibility and attendee expertise. 

2. Provide Early Hen Reductions for Future Occasions with Submit-Occasion Survey 

One other nice technique to make sure sponsor loyalty is to supply unique, early-early chook reductions in your subsequent convention. On the final day of your occasion, ship sponsors a post-event survey that features a low cost code for subsequent yr’s convention upon completion. This tactic serves a twin function: it encourages worthwhile suggestions out of your sponsors and incentivizes their participation in future occasions. 

This method not solely boosts your probabilities of retaining sponsors but in addition supplies you with vital insights to enhance future occasions. By making sponsors really feel valued and providing them unique advantages in addition to a chance to share suggestions, you improve their total occasion expertise and foster long-term loyalty.  

Moreover, this technique helps you safe early commitments from sponsors, which will be essential in your occasion planning and budgeting. Figuring out that you’ve got dedicated sponsors properly prematurely lets you plan extra successfully and allocate assets extra effectively. 

3. Package deal and Share Related Occasion Learnings with Occasion Sponsors 

After your occasion, take the time to package deal and share related learnings and insights along with your sponsors. Touchpoint Ignite’s conversational AI interface lets you simply generate tailor-made experiences for occasion sponsors. You may ask particular questions like, “What classes had essentially the most constructive suggestions from C-level safety professionals?” or “What varieties of content material are CMOs viewing?”. 

Offering sponsors with detailed engagement stats and attendee suggestions helps them plan for and optimize future occasions. It supplies them with the insights to know what to anticipate of occasion audiences and permits them to plan accordingly. This further step demonstrates your dedication to their success and reveals that you simply worth their partnership. 

Sponsoring occasions is a major funding, and as an occasion marketer, I can let you know that sponsors always consider the ROI of their participation. Providing tailor-made insights and actionable knowledge goes a great distance in proving the worth of your occasion. If any occasion hosts supplied these choices, they’d instantly be on the high of my record when planning future budgets. 

Constructing loyal, repeat sponsors is crucial for the success and sustainability of your occasions. By encouraging attendee engagement with sponsors, providing unique reductions, and offering tailor-made occasion insights, you possibly can create a compelling worth proposition that retains sponsors coming again yr after yr. 

Bear in mind, the objective is to create a mutually helpful relationship the place occasion sponsors really feel they’re gaining vital worth from their funding. With the appropriate occasion administration software program, you possibly can empower your groups to remodel your occasions into worthwhile sources of income era and buyer engagement. And specializing in these methods, you possibly can improve sponsor satisfaction, enhance occasion income, and construct a powerful neighborhood of loyal sponsors and exhibitors. 

For extra concepts on how one can drive attendee and sponsor engagement, try Sure’s Studying Middle. 

Written by Marcela Ricci, Occasion Advertising and marketing Supervisor