Occasion Tech 12 months-Finish Information Roundup
As 2024 attracts to a detailed, the occasion expertise panorama resembles a sport of company Tetris, with corporations frantically connecting items to create probably the most complete options.
On the venue reserving and administration facet of occasion tech information, the mantra appears to be, “Why construct when you’ll be able to accomplice?” That is evidenced by a wave of strategic integrations and partnerships that intention to create centralized reserving choices.
On the occasion administration facet of occasion tech information, the image isn’t so clear. Whereas Cvent went on a buying spree with 4 acquisitions this yr, different gamers should not pulling out their checkbooks. RainFocus’s acquisition of WebEvents International is the primary exception.
The aim is identical throughout all corporations: deeper market penetration and broader service choices inside every firm’s monetary means.
Maybe surprisingly, whereas AI options prominently in a number of main occasion tech product updates, it hasn’t but permeated the trade as profoundly as one may count on. The newest occasion tech information reveals a selective deployment of AI in particular use circumstances comparable to Bizzabo’s Occasion OS Copilot and Explori’s survey evaluation device. Total, this means that occasion tech platforms are taking a extra measured, sensible method to synthetic intelligence than the gold rush mentality seen in different tech sectors.
New Product Launches
- Occasion expertise supplier SpotMe has launched Onomi, a product and companies suite designed particularly for all times sciences corporations to attach with healthcare professionals (HCPs), sufferers, and key stakeholders throughout all kinds of occasions whereas adhering to strict compliance and transparency requirements. It consists of options particularly aimed on the vertical, together with deep integration with Veeva, a life sciences-specific CRM and devoted human assist with 30-second response instances.
Acquisitions
- Occasion advertising platform RainFocus acquired WebEvents International, an occasion expertise and knowledge analytics agency based in 2002. RainFocus appointed WebEvents International’s former president, Karis Takiya, as principal integrations architect to guide its strategic knowledge integration consulting apply.
Partnerships
- Hubli introduced an integration with Amadeus Cytric Straightforward, a journey and expense device embedded in Microsoft Groups. The mixing permits Cytric Straightforward customers to ebook small assembly venues, group resort stays and inner workplace areas.
- Assembly administration platform and venue market Meetingselect has partnered with hospitality expertise supplier Shiji Group to combine its Assembly Reserving Widget into Shiji’s property administration system. The mixing allows venues to supply real-time availability, prompt reserving capabilities, and automatic assembly room administration immediately on their web sites.
- Spatial design expertise supplier Prismm (previously Allseated) has partnered with consumer relationship administration platform HoneyBook to combine its 2D and 3D visualization expertise immediately into HoneyBook’s mission administration interface. This enables occasion professionals to handle spatial design, consumer communication, and mission administration in a single platform.
- Prismm has additionally built-in with venue reserving platform Excellent Venue enabling venue managers to include ground plans and 3D visualizations immediately into their occasion proposals and reserving processes. The mixing allows Excellent Venue customers to entry Prismm’s true-to-scale 2D and 3D venue visualizations inside their occasion administration platform, combining Excellent Venue’s reserving and administration instruments with Prismm’s digital twin expertise for streamlined occasion planning and gross sales.
- Tripleseat, an occasion administration software program supplier for hospitality venues, has built-in with Amaze Insights to allow resorts to consolidate efficiency knowledge from a number of gross sales and catering platforms right into a single dashboard.
Product Updates
- Occasion administration platform Bizzabo launched Occasion OS Copilot, an AI-powered assistant built-in into its Occasion Expertise Working System. The brand new device, educated on the corporate’s data base and product supplies, offers real-time steerage to customers immediately inside the platform interface. It additionally has steady studying capabilities for automated updates.
- Occasion platform Grip has launched Grip Onsite, a brand new product suite providing onsite options, together with badge printing, sensible badges, and attendance monitoring. Oliver Sensible, former managing director at Jonas Occasion Know-how, will lead the brand new division as senior vp of Onsite Options.
- Occasion knowledge insights firm Explori has launched AI Verbatim, a brand new AI-powered textual content evaluation device that mechanically codes open-ended responses from post-event on-line surveys. The platform is hosted on Explori-owned servers to make sure knowledge safety and privateness.
- Skilled convention recording firm SlidesLive has launched an AI-powered robotic digicam system that includes proprietary NATE (Neural Automated Monitoring Engine) software program for convention recording and streaming.
- Occasion ticketing and market Eventbrite has launched a free timed entry ticketing device that enables occasion organizers to arrange and promote a number of each day time slots for excursions, points of interest, excursions, and lessons.
- Venue and occasion administration options supplier Momentus Applied sciences has launched AI-powered danger administration performance by means of its WeTrack platform. This performance permits venues and occasions to align danger classes throughout numerous classifications whereas adapting to organization-specific terminology and requirements.