Better of 2024: Occasion Tech
How occasion tech helped planners create higher occasions in 2024
The key sauce of any vital occasion is in the end the occasion expertise, which provides the crowning glory to the visible aesthetic.
Whether or not it’s the lighting, the video element or the AI app integration, each aspect shapes an occasion’s construction.
Under are some high tales we produced in 2024 to assist planners enhance their occasion design with the expertise we’ve at our disposal.
Good Tech: Occasion Tech at IMEX America 2024
This 12 months’s IMEX America showcased expertise developments, particularly in AI, highlighting the potential to streamline occasion planning.
Amy Kramer, Innovation Chief at Maritz, mentioned the advantages and downsides of free versus enterprise AI instruments. Kramer said that whereas enterprise options like Microsoft’s Copilot supply scalability and integration throughout platforms comparable to Groups, Outlook and SharePoint, they’re additionally dearer.
Kramer additionally shared AI purposes that Maritz makes use of to enhance collaboration and data sharing inside occasion administration groups.
3 New Occasion Tech Instruments to Bling Your Basic Session
This 12 months, Good Conferences explored particular tech instruments that might assist enhance your occasion within the new 12 months. A few of these instruments embody:
- Clever Content material by Animatic Media: This software permits organizers to share info on to attendees’ telephones by way of occasion signage and merchandise.
- Tripleseat Floorplans: Tripleseat built-in 3D and 2D visualization expertise into its platform, permitting planners to create to-scale diagrams in actual time to collaborate with distributors and supply 3D digital walkthroughs of venues.
- Cvent’s AI-Powered Recap Button: This software offers customized summaries of convention classes, permitting attendees to completely perceive key concepts even when they’re just a little distracted. It enhances engagement by giving attendees overviews tailor-made to their pursuits.
The Way forward for Occasion Tech Tendencies, Based on Cvent’s Brian Ludwig
Good Conferences spoke to Brian Ludwing, senior vp of gross sales at Cvent, to see what’s on the horizon for occasion tech.
Ludwing shared just a few key insights round what planners ought to look out for.
With good apps and badges, planners comply with attendee engagement, together with session participation and interactions.
Utilizing AI may help scale back administrative duties, permitting planners to give attention to strategic planning. AI’s real-time translation capabilities could make content material accessible and inclusive. Hybrid occasions foster ongoing engagement past the bodily gathering. Augmented Actuality permits planners to create interactive and immersive experiences.
How Expertise Can Assist Us Construct a Greener Occasions Trade
On this story, we focus on how developments in occasion expertise permit for extra sustainable practices throughout the trade.
The usage of digital signage, cellular apps, and net platforms reduces the necessity for planners to print out supplies, reducing paper waste.
Utilizing LED and low-energy lighting programs means much less power is getting used.
AI: What’s it Good For Anyway?
All through 2024, Good Conferences explored how AI may help planners create higher occasions. On this story, we provide up some useful apps and sources that planners could need to think about using.
Google’s AI app, Gemini, helps discover optimum flight schedules to assist save on prices. Planners also can use AI-driven evaluation from post-event surveys to seek out patterns and traits.
Different AI apps embody Microsoft Co-Pilot, SPARK from PCMA/Gevme, Google Gemini, Polymer Searh, Reposite, Otter.AI and OpenAI DALL-E. Try the story hyperlink to be taught extra about every app.