Occasion Expertise for Companies

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Occasion know-how for companies has turn into the cornerstone of profitable occasion planning and execution. It is not a luxurious to have the ability to assure seamless, memorable experiences anymore, however it’s anticipated. With the suitable know-how, an company will be capable to deal with an occasion of any dimension with precision and creativity, be it streamlining workflows or amping up attendee engagement.

As competitors throughout the occasions {industry} grows additional, companies want to supply modern options that may assist them stand out from the group. Occasion know-how gives instruments not solely to satisfy consumer expectations however to beat them, reworking occasions right into a strategic asset that drives enterprise targets.

This weblog explores the important options, advantages, and methods behind occasion tech, diving into the way it helps companies obtain extraordinary outcomes. Whether or not you’re planning a hybrid convention, a digital commerce present, or a high-profile in-person occasion, we’ll unravel the magic that makes occasion tech an company’s final ally in delivering success.

The Coachella Valley Music and Arts Competition, one of the fashionable music festivals on this planet, makes use of new know-how to enhance their attendees’ occasion expertise. Not too long ago, it partnered with Google to create a digital actuality expertise that allowed attendees to benefit from the occasion like by no means earlier than. Attendees might discover the competition grounds earlier than they arrived, take heed to the discography of recent artists, tune into backstage interviews, and a lot extra.

New-age occasion applied sciences are additionally debuting in different industries. Ninety-four % of {industry} leaders say that utilizing occasion know-how has positively impacted their occasions, and over 78% of occasion planners leverage occasion know-how to execute their occasions seamlessly.

However with an unlimited variety of instruments out there right this moment, how do you select essentially the most appropriate in your occasions? Learn forward to find the best way to choose simply the suitable occasion know-how, maximize its potential to drive occasion success, and learn how companies leverage occasion know-how.

What’s Occasion Expertise?

Occasion know-how is any digital answer or software program that makes it simpler so that you can plan and host a profitable occasion at any scale, be it a digital, in-person, or hybrid occasion. It consists of varied instruments that streamline occasion processes (administration, advertising, viewers engagement, networking, broadcasting, and many others.), present beneficial data-driven insights, and improve the attendee expertise. The options can embrace digital platforms, cellular occasion apps, buyer administration instruments, advertising instruments, and extra. 


By transitioning to a digital format, our buyer achieved a formidable discount of 10,172 carbon emissions, equal to saving 12,463 acres of US forest…-6Connex


Occasion Tech for Companies: A Recreation-Changer

Why is occasion know-how indispensable in modern occasion administration? The reason being easy: to deal with the component of complexity. Occasions are not merely a congregation of individuals; they should be an expertise for each the attendees and the organizers that creates worth, which ought to be measurable. Occasion tech ensures companies meet these calls for by automating repetitive duties, enabling data-driven decision-making, and driving frictionless communication and collaboration.

The advantages of occasion know-how for companies are transformative in nature:

  • Effectivity: Automating processes reminiscent of registration, scheduling, and administration of attendees saves a lot time for the companies whereas lowering guide errors.
  • Scalability: Occasion know-how adapts to the distinctive wants of occasions, whether or not it’s internet hosting a small workshop or a large-scale convention with 1000’s of attendees.
  • Improved Attendee Expertise: Stay polls, chat options, and private agendas amongst different instruments make sure that attendees keep engaged and related all through the occasion.

By adopting occasion know-how, companies are free to concentrate on what they do greatest – to create artistic and efficient occasions whereas know-how does all of the heavy lifting within the background. That is what makes occasion know-how a must have for any company that wishes to remain forward in right this moment’s occasions panorama.

How Does Occasion Tech Profit the Occasion Trade? 

Internet hosting an occasion with superior know-how is usually a differentiator, serving to you surpass the viewers’s expectations and supply partaking and memorable occasion experiences. Following are a number of methods the suitable occasion know-how can assist drive occasion success:

Sponsorship Alternatives

Occasion tech for companies can assist you enhance sponsorship experiences by enabling sponsor-led breakout rooms, sponsor promotions in occasion video games and challenges, strategic branding alternatives in cellular occasion apps and giveaways, and many others. Sponsors even have extra methods to seize certified leads, and infrequently, modern occasion platforms may even assess the efficiency of sponsors’ groups by monitoring their contacts, conferences, and offers.

Stay Streaming

Stay streaming and on-demand content material allow you to ship an attractive and immersive expertise, particularly for digital occasions. With reside streaming, you’ll be able to permit audiences to take part worldwide and scale your occasion attendance. 

Selecting a dependable, scalable, and versatile digital occasion platform like 6Connex turns into important right here. 6Connex can facilitate reside streaming with high-quality audio and video and simply file giant periods with a number of audio system, making them out there on-demand, post-event. 

Contactless Examine-In

Contactless check-in is a big occasion tech profit. Complete digital occasion options like 6Connex have a workforce of cellular apps that do exactly this. We go above and past the contactless check-in with built-in ticketing and registration engine to facilitate seamless onsite occasion administration, registration, ticketing, reductions, coupons, badge scanning, and many others., eliminating the problem of managing a number of distributors. 

Sustainability

The correct occasion tech for companies can assist create sustainable occasions and reduce your carbon footprint. As a substitute of manufacturing printed banners, guides, indicators, tickets, occasion schedules, exhibitor paperwork, and many others., you should use digital options. And occasion know-how can assist you leverage inexperienced mechanisms reminiscent of sensor water-saving faucets, lighting techniques, photo voltaic panels, and charging stations that scale back useful resource consumption at in-person occasion venues. 

As well as, by internet hosting digital occasions, you’ll be able to scale back the carbon emissions related to catering, transportation, lodging, electrical energy consumption, materials waste, and many others. 

For example, 6Connex collaborated with WSP to look at the environmental influence of shifting from in-person occasions to digital ones. One noteworthy case concerned an HR Group that efficiently hosted the world’s largest digital HR convention, attracting over 18,000 attendees worldwide. By transitioning to a sustainable, digital format, they achieved a formidable discount of 10,172 carbon emissions, equal to saving 12,463 acres of US forest—an excellent accomplishment.

With the assistance of our cutting-edge occasion know-how platform and dynamic cellular occasion apps designed particularly for in-person gatherings, we’ve empowered numerous companies to not solely scale back their carbon emissions but additionally go away a smaller environmental footprint whereas nonetheless creating partaking experiences. Obtain the total sustainability report right here.

Improved Communication

With occasion know-how, you’ll be able to talk occasion particulars and updates effortlessly. Moreover, attendees can simply community and work together with one another earlier than, throughout, and after the occasion. They’ll begin one-on-one or group chat periods, share digital enterprise playing cards, and join with like-minded attendees. 

Enhanced Occasion Safety

Occasion safety applied sciences reminiscent of identification verification instruments, AI-powered biometric scans, facial recognition, surveillance gear, and many others., can assist you ship a safer occasion expertise. You too can leverage simulation software program like SportEvac and INCONTROL to coach occasion and venue workers on dealing with evacuations, hearth threats, and different occasion dangers—particularly essential for big conferences, festivals, and commerce reveals. 

Moreover, with cellular occasion apps, you’ll be able to simply share security data with attendees, together with emergency procedures and speak to data for first responders.

For digital occasions, utilizing platforms like 6Connex that strictly adhere to GDPR compliance rules can assist you alleviate the chance of occasion hacks and information breaches. The platform can also be ISO 27001 licensed, that means it follows internationally accepted safety practices to guard the attendees’ information and supply them with a risk-free occasion expertise.

Clean and Price-Environment friendly Occasion Administration

Occasion internet hosting and administration is time- and resource-intensive, particularly for in-person occasions. However the suitable occasion know-how could make a distinction. With digital occasion instruments, it can save you time by automating numerous occasion processes, like sending reminders to registrants, monitoring vendor contracts, publishing advertising campaigns, researching venues, and many others. Over 89% of companies utilizing occasion know-how save almost 200 hours yearly, and 20% save roughly 360+ hours. 

What are The Totally different Kinds of Occasion Expertise for Companies?

The checklist of obtainable occasion know-how for occasion planners is almost limitless, however it may be divided into the next classes:

Registration and Ticketing

Occasion registration and ticketing instruments can assist streamline attendee registration and fee processes and monitor visitor lists. You’ll be able to create an event-specific registration portal or internet web page and supply registration kinds with customizable fields. Some instruments have functionalities like venue administration, seat reservations, and different options.

Networking and Collaboration Instruments

Occasion networking and collaboration instruments assist facilitate efficient attendee interplay and engagement and allow your viewers to reap the benefits of a number of alternatives to attach on the occasion. Digital occasion platforms like 6Connex supply numerous networking and engagement options, reminiscent of a networking lounge, exhibition halls, reside textual content chats with real-time multilingual translation, polls, chatbots, and AI-powered personalization for attendee match-making primarily based on comparable pursuits and content material preferences. Different networking instruments embrace JotCast, SpatialChat, Scoot, Interprefy, and many others.

Take it as much as one other stage and combine some networking AI options. 6Connex’s AI Matchmaking gathers attendee information from digital occasion interactions, registration, social media, profession expertise, and occasion platform exercise. The info is streamed to their AI-powered tracker, which gives personalised suggestions for periods, networking, and content material.

This enhances your occasion planning, attendee engagement, and thus ROI. Occasion planners can make the most of attendee kinds to attach them with appropriate content material and like-minded attendees, and different matchmaking suggestions will be provided even after the occasion.

Social Media Integrations

Varied digital occasion options supply social media integrations that allow you to boost your occasion advertising methods by reaching a broader viewers to generate extra leads. For instance, you should use social partitions to extend your viewers’s occasion participation and viewers engagement by permitting them to share related content material on their networks rapidly. 6Connex integrates with many fashionable social networks, together with Partitions.io, Taggbox, Instagram, Slack, Fb, and many others. You too can measure social media interactions, attain, and followers to achieve beneficial insights into your occasion’s general efficiency. 

Cellular Occasion Apps

Over 91% of occasion organizers say that their occasion apps have yielded a constructive ROI, and so they take into account such purposes essential for occasion success. You should use cellular occasion apps to seamlessly handle occasion processes like ticketing, registration, networking, personalizing occasion schedules, and publishing surveys and polls. 

You too can use these apps to customise your occasions with branding choices, together with customized backgrounds and logos. Moreover, the extra individuals who use your cellular occasion apps, the extra information you’ll be able to collect to enhance future occasions. 

Analytics and Reporting

Fashionable digital occasion options can help you monitor and measure numerous occasion features in actual time. You’ll be able to achieve beneficial insights from related attendee, speaker, and exhibitor information, together with habits, content material preferences, participation, interactions, and engagement. With this information, you’ll be able to personalize and improve the occasion expertise for every attendee. 

Platforms reminiscent of 6Connex provide you with 24X7 entry to over 35 sorts of in-depth, real-time reviews that analyze each side of your occasion and allow you to use occasion intelligence at scale so you’ll be able to constantly optimize and iterate occasion methods and enhance future occasions.

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The best way to Select the Proper Occasion Expertise for Companies?

Selecting appropriate tech calls for cautious consideration of your occasion necessities. Following are a number of steps to information you within the choice course of:

Contemplate your Occasion’s Targets

The correct occasion tech for companies can assist you accomplish all of your occasion aims, regardless of your occasion sort or format.

Step one to choosing a know-how answer is clearly understanding your occasion targets. Then, you’ll be able to establish the tech options that align with them. Widespread targets embrace rising model consciousness, bettering buyer relationships, producing certified leads, and many others.

You too can take into account different components:

  • The aim and desired outcomes of your occasion
  • Enterprise targets
  • Necessary occasion KPIs
  • Your viewers’s attendance aims
  • Actions you need attendees to take after the occasion
  • The post-event expertise and content material you propose to offer

Consider your Funds

Create a transparent occasion funds, estimating bills, together with occasion know-how. Assess the worth all of your desired occasion instruments convey to your occasion primarily based on components like time-saving options, ROI potential, functionality to boost the attendee expertise, and many others.

Analysis Totally different Distributors and Platforms

When researching occasion know-how options, you need to

  • Search for particular product options related to your occasion wants (hybrid readiness, safety, information privateness, scalability, flexibility, ease of use, customization choices, buyer help, and many others.)
  • Examine answer suppliers
  • Search a number of views concerning the applied sciences out of your community, gross sales representatives, overview websites, tech guides, benchmark comparisons, {industry} reviews with information and insights, and many others. 

Go for a Complete Resolution

As a substitute of making an attempt to handle a number of platforms to execute your occasion, it’s best to decide on a vendor that provides an end-to-end occasion administration answer, reminiscent of 6Connex, which may centralize occasion administration and streamline workflows. Schedule a brief session right here to see how our end-trend occasion administration answer can assist your subsequent occasion.

Which Occasion Tech Can Companies Leverage for In-Individual Occasions?

Following are some occasion applied sciences which might be useful for in-person occasions:

Occasion Wearables

NFC-enabled good badges, good watches, eyewear, or RFID wristbands/bracelets can assist you monitor attendees’ actions and find out about their interactions with cubicles and activations. You should use them to watch occasion visitors, see the preferred periods and cubicles, and gather huge information for future occasions. 

Occasion Advertising and marketing Expertise

E-mail advertising instruments like MailChimp, MailerLite, Hubspot, and many others., can assist you ship attendees personalised emails and push notifications concerning the occasion. Go for an all-in-one platform, like 6Connex, that provides e mail advertising capabilities. You’ll be able to ship personalised emails and push notifications to attendees whereas additionally using options like social partitions, branded touchdown pages, and registration kinds for occasion promotion. 

Examine-In Software program and Kiosks

With occasion check-in apps, you’ll be able to automate and streamline attendee registration, check-in, badging, and many others. 

You too can think about using distant self-service kiosks at lodge companions and transportation hubs to rapidly examine in attendees earlier than the occasion. This avoids lengthy waits throughout peak occasions.

Ground Plans

Diagramming software program like Social Tables, SmartDraw, AllSeated, PlanningPod, and many others., can assist you design interactive maps to copy the ground plan and assist attendees navigate their means.

Augmented Actuality (AR)

AR graphics and pop-up shows that mimic the Metaverse expertise can improve model consciousness in the course of the occasion. They’ll additionally assist attendees get wayfinding data and a venue tour. As well as, AR gamification, like digital treasure hunts, can improve your occasions’ engagement. 

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How Can Companies Leverage Occasion Tech for Digital Occasions?

Occasion Web site

Devoted occasion web sites can assist you promote digital occasions, present related registration data, spotlight calls to motion, and enhance branding. With 6Connex, you’ll be able to create a completely customizable and branded occasion registration expertise, both as a one-page registration type or a multi-page, fully-designed web site.

Third-Celebration Integrations

Quite a few digital occasion platforms present integrations with third-party options. This performance allows you to join your digital venue with a complete suite of purposes and engagement instruments to boost the general attendee expertise and maximize the occasion’s worth. Platforms like 6Connex supply a versatile, open structure that gives seamless occasion tech integrations reminiscent of:

  • Skype for direct voice and video chat
  • Social partitions to achieve a broader viewers
  • Jotcast, SpatialChat, and Wordly to extend attendee interactions
  • Soundcloud, Spotify, and many others., for music

AI Content material Hub

6Connex’s AI-powered Content material Hub can assist present partaking and personalised content material to maintain attendees’ consideration whereas they’re in a ready room or digital sales space earlier than the occasion. Attendees can entry the Content material Hub from the navigation bar and look at, work together, and have interaction with related content material. Different Content material Hub options embrace:

  • Customized content material options primarily based on registration standards, attendee exercise, choice tags, and many others.
  • Customized questions in registration kinds
  • Focused and account-centric content material suggestions
  •  Customizable content material sequences
  • Ceaselessly refreshed content material

Different digital occasion know-how options embrace cellular occasion apps, information analytics and reporting instruments, live-streaming, and occasion planning software program.

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How Can Occasion Tech Profit Hybrid Occasions?

Following are some efficient occasion applied sciences you’ll be able to leverage for hybrid occasions:

An All-In-One Occasion Platform

You want a complete digital occasion platform with hybrid readiness. Options like 6Connex ship the identical partaking expertise no matter whether or not the attendee is in-person or digital. You’ll be able to handle all of your occasion options beneath one roof, be it world AI-powered networking, advertising, breakout rooms, webcasting, 1:1 conferences, or engagement instruments.

360° Digicam

Refined platforms like 6Connex supply open integrations that help a 360° digital camera, so digital attendees get an entire view of the bodily occasion venue from anyplace on this planet. They’ll discover the occasion, take pleasure in a close-up view of the proceedings, and have a extra inclusive occasion expertise.

Venue Expertise

To efficiently host a hybrid occasion, you want venue administration instruments like Tripleseat, Occasion Temple, Excellent Venue, Skedda, and many others. Moreover, confirm that your occasion venue has hard-wired Ethernet connections, good add and obtain speeds, and quick wifi that can assist you leverage occasion instruments reminiscent of AR, VR, AI, occasion apps, and many others. You will additionally wish to be sure your venue has appropriate projectors, inbuilt audio system, and different superior live-streaming setups to save lots of you from sourcing and budgeting for these your self.

Streaming Platforms

You’ll be able to embed your occasion’s reside stream by integrating streaming platforms along with your digital occasion answer. It will assist your viewers entry all of the related occasion content material in a single place. Some fashionable hybrid occasions reside streaming and webcasting instruments with which 6Connex integrates embrace Webex by Cisco, Webinar.web, PGi, GoToMeeting, Zoom, Vimeo, Fb Stay, YouTube, IBM Cloud, and Microsoft Groups.

The Way forward for Occasion Expertise at Companies

With know-how persevering with to evolve, the way forward for occasion know-how goes to alter the methods wherein companies plan and ship occasions. Modern developments, together with AI, AR/VR, and hyper-personalization, set a brand new bar for viewers engagement, effectivity, and creativity. Companies that open their arms to such novelties are going to be a lot better positioned to ship cutting-edge experiences that interact and encourage audiences.

AI-powered Occasion Administration

Synthetic Intelligence is revolutionizing occasion planning by automating very time-consuming duties, together with scheduling, matchmaking, and post-event analytics. AI can analyze attendee preferences to create personalised experiences, predict developments to optimize engagement methods, and even deal with reside buyer help with chatbots.

Immersive Applied sciences (AR/VR)

AR and VR have actually modified the best way individuals eat occasion experiences. From digital excursions by means of the cubicles of exhibitors to being absolutely immersed in breakout periods, artistic methods exist for companies trying to make their occasions in another way particular. With AR/VR, companies can transfer their attendees into distinctive environments, utterly interactive, that could not be created in codecs used to this point.

Hyper-personalization

Really, what the attendees more and more count on are experiences tailor-made to their preferences. Superior segmentation and personalization instruments inside occasion tech platforms permit companies now to create custom-made agendas, advocate periods, and ship actually focused content material. This personalization enhances satisfaction and encourages deeper engagement.

Sustainability

With rising environmental considerations, companies are trying towards inexperienced know-how to cut back the carbon footprint of occasions. Digital and hybrid codecs scale back journey emissions, whereas digital options like cellular apps and e-tickets get rid of paper waste. Companies adopting sustainable practices not solely contribute to a more healthy planet but additionally attraction to the values of environmentally aware purchasers and attendees.

This pattern in utilizing know-how for agency-led occasions is barely going to extend additional. Improvements reminiscent of blockchain for safe transactions, the Web of Issues for real-time monitoring, and superior analytics for predictive insights proceed to reshape the panorama of occasions. With each step, companies will leverage occasion know-how not solely to fulfill buyer calls for however to anticipate people who lie forward.

The long run certainly seems nice for companies prepared to permit the transformative energy of occasion know-how to take over. By embracing new instruments whereas placing a premium on sustainability, companies can conceptualize experiences which might be modern and related to all stakeholders, be they significant or creating an influence.

Remodel your Occasions with 6Connex

Given the fast technological developments, new occasion tech instruments, and extra tech-savvy occasion attendees, it’s important to include new-age options in your occasions and be taught to make use of them successfully within the occasions {industry}.

The advantages of occasion know-how are unmeasured. By leveraging complete occasion platforms like 6Connex, you’ll be able to entry a variety of beneficial digital instruments that can assist you streamline your occasion administration processes and improve the occasion expertise in your attendees. Request your digital occasion platform demo right this moment to be taught extra about how one can remodel your subsequent occasion with the end-to-end options from 6Connex.

6Connex request a demo

Now on-demand!

Dive into the way forward for occasions with our insightful webinar, “Embracing AI in Occasions: Navigating Alternatives and Challenges,”. Be part of our esteemed audio system: Dahlia El Gazzar – Founding father of DAHLIA+ Company, Stephen Kaufman – Chief Product Officer at Inriver, and Henry Tran – CTO at 6Connex

Discover the transformative potential of AI in occasion planning, and engagement, and the challenges it could convey. Keep knowledgeable and impressed as we navigate the thrilling alternatives and challenges that AI brings to the dynamic world of occasions. 

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