The State of Occasion Engagement: Uncover Success Suggestions
Swapcard, the main occasion engagement platform, at present launched its newest report, The State of Occasion Engagement, providing deep insights into how occasion organizers and exhibitors can unlock new ranges of success by addressing typically missed gaps in engagement. Analyzing over 2000 world occasions and a couple of.5 million contributors, the report sheds gentle on underused methods and shocking blind spots in occasion administration and exhibitor efforts.
Key Findings Embody:
- Pre-event momentum: Networking and lead era peak earlier than the occasion, with 67% of networking and 40% of leads occurring earlier than the occasion begins.
- Lead era past badge scanning: 75% of lead era occurs exterior of badge scanning, indicating a shift towards different strategies of connecting with attendees.
- Simple methods to extend exhibitor ROI: Exhibitors miss out on greater than 60% of attendee outreach on account of unaccepted connection requests. This may simply be solved with higher follow-up processes and smarter planning.
- AI-driven success: AI suggestions have confirmed to extend connection requests by 47%, demonstrating that know-how is vital to optimizing networking.
“The info confirms what we have lengthy suspected: many occasion organizers and exhibitors usually are not leveraging occasions at their full potential. The aim of this report is to disclose hidden alternatives that may drastically improve occasion outcomes and enhance our trade total,” mentioned Baptiste Boulard, CEO of Swapcard.
The State of Occasion Engagement is now out there for obtain. To be taught extra about the important thing findings, go to Swapcard.com