Redefining Fandom for At the moment’s Manufacturers by Chief Marketer / Occasion Marketer

The Period of Fandom is upon us—as manufacturers lean into stay experiences to rework passive audiences into passionate followers.

For the primary time ever, executives from FX, HI-CHEW and Cartwheel take you inside their fan methods at festivals and proprietary activations and clarify:

• The important thing steps emigrate audiences in direction of fandom on your model
• How FX and HI-CHEW transfer their audiences from buyer to evangelist to fan
• Tips on how to use “deep listening” to transform your audiences into passional advocates
• The distinction between sustaining fandom and creating new ones
• Tips on how to create emotional connections that spark and develop fan communities
• And far more!

It’s probably the most thrilling tendencies in experiential advertising and marketing for each B-to-C and B-to-B manufacturers. Get your fandom intel at this time—it would make you assume otherwise about your prospects and audiences.